How it started
A house in Raleigh, a piano, and Sunday afternoons.
3601 Music started in a Raleigh living room — the address became the name. What began as a few friends running through Aretha records on a beat-up upright turned into tribute nights at local venues, then booked weekends, then a roster of three full acts and a band of musicians we'd trust with anything.
We're not a cover band. We're a music company built on respect for the women and the songs that built American sound — and on a belief that live performance, done right, is still the most powerful room in the world.
What we do
Three acts. One standard.
Aretha! is our flagship tribute, led by Candi "Sugafoot" Herbin. The Clark Sisters Tribute is built for sanctuaries and gospel stages. The BWill Experience is the original side of the house — Branden Williams's own catalog, growing release by release. Behind all three is the same band, the same crew, the same standard.
Who we serve
Weddings, churches, conferences, festivals.
From a 90-year-old's birthday where three generations sang every word of "Respect" to a women's conference of 800 — if the room wants to feel something, we can build a show for it.
What's next
New BWill releases through the year. A growing tour radius beyond the Carolinas. And a couple of tribute experiences we're not quite ready to announce yet — but soon.